Track SMS campaign clicks, website visits and sales

1. Build your campaign link

Start with the webpage you want recipients to visit. For our spring sale, the link is:

If you only need to see who clicked: Use this link inside TNZ's [[Link:...]] command in step 3. TNZ records clicks without tracking tags or customer references.

Optional: Track website visits in Google Analytics

If your website uses GA4, add UTM campaign tags to help identify visits from your SMS promotion:

• utm_source=tnz sets TNZ as the campaign source.
• utm_medium=sms identifies SMS as the medium. Use lowercase sms consistently.
• utm_campaign=spring-sale names this campaign so you can compare its results with others.

If the page address already contains a question mark, add the tracking tags with & instead of another ?.

Optional: Add a customer reference

To pass a customer reference to your website or CRM, add the Custom1 field:

Adding cid=[[Custom1]] includes each recipient's customer reference in the link. Step 5 explains how your store or CRM can use it to match orders.

2. Prepare your contact list

Create a spreadsheet of the people you want to message. The example uses these columns:

• Destination: the recipient's mobile number. This is the number TNZ will send to.
• Attention (optional): the recipient's name, for a personalised greeting.
• Custom1 (optional): a customer reference from your store or CRM, if you use [[Custom1]] in the campaign link.

You can also use Address Book contacts that contain the fields you need. See Adding TNZ Dashboard Address Book Contacts.

3. Create and send your SMS Broadcast

1. Log in to the TNZ Dashboard.
2. Select New Message | Send SMS Broadcast.
3. Load your contact list.
4. Enter your SMS message with the website address inside the [[Link:...]] command, as shown below.

If you do not use Attention, remove Hi [[Attention]], from the example.

If you added GA4 campaign tags in step 1, use that longer address inside the same [[Link:...]] command instead.

If you do not supply customer references, omit &cid=[[Custom1]] from the link. Keep the final ]] that closes the Link command.

TNZ replaces the substitution fields with each contact's values and creates a unique short link for each recipient. If you use [[Custom1]] inside [[Link:...]], keep the nested brackets exactly as shown.

For more about the command, see SMS URL Shortener and Short Links.

5. If you want to schedule the broadcast, set Sending Date/Time. The sending time uses your computer's timezone.
6. Review the recipients, message and sending time.
7. Select Submit when you are ready to send.

4. See who clicked your SMS link

After sending your campaign, open the TNZ Dashboard and select View Messages | Message Link Tracking.

The link-tracking report shows the mobile number, time and device for each recorded click.

Select Export List to download a CSV of click data for your CRM or a marketing platform such as Klaviyo.

Keep a copy of your results: TNZ keeps click data for three months. If you need the information later, export the report after each campaign.

5. Optional: Review website visits and sales in Google Analytics

If you added UTM tags and your website uses Google Analytics 4, follow these steps to review campaign traffic.

1. Open Google Analytics 4.
2. Select Reports | Acquisition | Traffic acquisition.
3. Filter for Session medium with the value sms.
4. Use Session campaign to identify your campaign, such as spring-sale.

See Google's Traffic acquisition report guide for report options.

See purchases and revenue

If your website sends purchase events to GA4, you can review purchases and revenue attributed to your campaign. UTM tags alone do not record sales. Ask your website administrator or ecommerce provider about configuring ecommerce tracking in GA4.

Match individual orders to customer references

If you included cid=[[Custom1]] in the campaign link, your store or CRM must capture the resulting cid value and save it with an order. You can then match that reference with the Custom1 value in your contact list, if your system supports it.

Ask your website administrator or CRM provider to configure order matching. TNZ click reports and GA4 campaign tags do not do this automatically.

How the reports work together

TNZ shows who clicked the link. GA4 reports the website traffic and revenue attributed to your campaign. The figures may differ because a click is not the same as a recorded website session or purchase.

What to know about SMS link tracking