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Other Tools With TNZ SMS Link Tracking, each recipient gets a unique link. See who opened it, and plan your next move.
Included in every plan. $20 a month plus 10c per text.
Example click details
See what happens after you press send.
Every recipient gets a unique link, so each click is mapped to a real person.
Each click is logged with the mobile number, the time, and the device type.
Add campaign tags (UTMs) to measure SMS visits in your website’s Google Analytics setup.
Use your own link domain to put your name in every message. Available at an additional cost (default is tnz.nz).
Your tracked links are shortened, leaving more room for your message.
Export click data as a CSV for your CRM or your next campaign review.
Most SMS tools stop at delivered. With TNZ you can see who clicked, and your website analytics shows what they did next.
Add campaign tags to your link to identify SMS traffic in tools like Google Analytics. Now you know who clicked, who bought, and who needs a nudge.
HOW TO TRACK A CAMPAIGN
CLICK-THROUGH RATE
When lockdown cancelled the 2021 Daffodil Day street appeal, the Cancer Society moved it online in two days. They texted past donors a personalised message with a tracked link on their own short domain. The link was clicked 5,000 times, a 30% click-through rate, and the campaign returned 300%.
READ THE DAFFODIL DAY STORYPeople are wary of links in texts. A link that shows your brand name gets opened.
Included in your plan
$50 a month
Wrap any link in our Link tag when you send. TNZ shortens it, tracks it and gives each person their own.
It works the same way in the dashboard, the API, email-to-SMS and your connected apps.
URL SHORTENER GUIDEHi [[Attention]], our spring sale starts today. 30% off bedding for regular customers: [[Link:https://www.yourstore.co.nz/spring-sale]]
Hi Sarah, our spring sale starts today. 30% off bedding for regular customers: tnz.nz/A1B2C3
We report a click when someone taps your link, not just when a text is delivered.
Link previews and bots are filtered out by known addresses and browser signatures.
Click data stays in your dashboard for three months. Export it after each campaign.
Short links and click tracking are included with your SMS service plan. A custom domain costs extra.
Yes, while this is discouraged due to likely using up precious text characters, we do support a CNAME Subdomain.
Open View Messages | Message Link Tracking in the TNZ Dashboard to see the mobile number, time and device for each recorded click. Clicks on a forwarded link remain associated with the original recipient.
Yes. Add UTM campaign tags to identify SMS visits on a website with GA4 installed. Sales reporting also requires purchase events. Matching individual orders to customers requires website or CRM configuration.
Yes. Use Google Forms prefilled links or SurveyMonkey custom variables to pass values through the survey URL. See SurveyMonkey and Google Forms integration guides.
Technically, you can. However, best practice is to keep names, phone numbers and email addresses out of tracking URLs, replacing these with a tracking number. Website tools can collect those URLs. The campaign guide explains optional customer references and how to use them.
The URL Shortener saves space in your SMS. Link Tracking shows activity on those links, helping you review engagement and plan follow-up. The two features work together.
Start your free trial and send your first tracked link.
