How To Send Email Broadcasts

Sending Email Broadcasts with personalisation, opt-outs, and more!

Introduction

The Online Dashboard provides users with a simple point-and-click tool to load a Email Broadcast.

Don't have dashboard access? You can add a dashboard user using your account administrator's login or contact your TNZ representative.

 

Click on the Send Email wizard

Under New MessageSend Email

Dashboard - Send Email

 

Insert Your Email Message

You may select a "Plain Text Email" (great for notifications) or a "HTML Email" (great for newsletters).

Dashboard - Send Email - Email Type Toggle

 

 

 

Email Subject

Keep your subject line direct, eye-catching and punchy. The subject may include Substitutions and Emojis.

Dashboard - Send Email - Email Subject

 

 

Pre-Header

This is the first preview of text that the viewer will see before clicking on the email. It should be informative and eye-catching.

Dashboard - Send Email - Email Pre-Header

 

 

 

Email Message

This is the main content of your email.

Designing your email in the TNZ Dashboard

You may use the built-in editor to design your email from scratch.

The editor includes design functions such as headings, bullets/numbering, links and images.

Dashboard - WYSIWYG Options 2

 

 

 

Check out the pre-designed templates by selecting New Message -> Send Email -> Template Settings -> Manage Templates -> Import Sample.

Designing your email in another tool

You may design the email in another tool (even Microsoft Word works!) and copy-paste your email into the editor.

If you are using a specialist Email Design tool, you can import the HTML code by clicking the Source button:

Dashboard - WYSIWYG - Edit HTML Source

 

 

 

 

Personalisation and Unsubscribe

The editor includes functions for inserting Personalisation and an Unsubscribe link.

Personalisation: Inserts custom variables found in your contact list, such as Names.

Unsubscribe: Inserts a dynamic opt-out link for Spam Act compliance. See Unsubscribe Option for Emails.

Dashboard - Send Email - Custom Buttons

 

 

 

 

Add Attachments

If you need to add attachments, do so here.

You can include multiple attachments, just ensure you keep the total size to less than 10MB.

Select Contacts

Select the Contacts that will receive your message:

Dashboard - Select Contacts

 

> Upload a List allows you to import contacts from a spreadsheet list file (CSV, XLS or XSLX). See the Creating a Contact List Spreadsheet guide.

> Add Address Book Contacts allows you to select individual contact names and numbers from your TNZ Dashboard Address Book. See the Adding Address Book Contacts video guide.

> Add Address Book Groups allows you to quick-select Address Book Groups.

> Add a Recipient allows you to add individual numbers. This Recipient will receive this message, however, they will not be saved to your Address Book. Personalisation will not work (for example, [[First Name]] will be replaced with silence).

Set a Sending Date/Time

Delay the sending of your Email Broadcast. Time is in your local computer timezone.

Dashboard - Send Delay

 

 

 

Review and Send

One final check of the details, then click Submit!

Dashboard - Confirm and Send

 

Reports & Tracking

You can track message delivery under the View Messages menu:

Dashboard - Detailed Messages Sent

> Messages Sent displays a list of messages sent (displayed by Group/broadcast).

> Detailed Messages Sent displays a list of all messages (displayed by Contact).

Tips:

  1. You can use the ‘Date range’ select to view messages sent in the past.
  2. The ‘Search’ bar allows filtering on any data present in the table. You cannot search by message content. Instead, you must search by a visible field, for example ‘Reference’.
  3. Results can be exported to a spreadsheet by clicking the red ‘Export List’ button.
  4. You can click on an entry to view more information.

Understanding Results:

The Email Delivery Result Codes guide gives insight into email failure reasons.


Topics:   Email Dashboard

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