TNZ vs. eTXT: The Choice Between a Simple SMS Tool and a Unified CPaaS Platform

Unlocking Multi-Channel Power and Great Pricing for NZ Businesses

Spark eTXT (along with services like One multiTXT and 2degrees Group Text) is a traditional mobile carrier solution focused on basic SMS. TNZ Group is a modern Communications Platform as a Service (CPaaS) designed for the demands of the modern New Zealand business, offering SMS, Email, Voice, and WhatsApp through one simple platform.

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eTXT / multiTXT / GroupText vs TNZ

Feature eTXT TNZ
Platform Scope SMS Gateway Only Full CPaaS (SMS, Email, Voice, Fax, WhatsApp)
Message Fallback/Failover None: an SMS delivery failure is final Built-in Workflow Automation (SMS fails > Auto-trigger Voice Alert)
Pricing Transparency Tiered band pricing (higher costs averaged over usage) Clear, flat, upfront pricing with no hidden fees
Resellable Not eligible for resale Built for easy resale with clear, flat pricing and SubAccount cost-allocation
Global Reach Limited to NZ messaging Global sending to over 130 countries
Local Support General Telco Support (tiered) Export support from a NZ team included
Integration Options Basic API, Email-to-SMS, Microsoft Dynamics, SalesForce API, Email-to-SMS, SMPP, Broadcasting, plus 30 apps

Moving from eTXT to TNZ

Already an eTXT user? Discover how easy it is to switch to TNZ

Many New Zealand businesses begin their SMS journey with telco-provided tools like Spark eTXT, One mTXT, or 2degrees Group Text. While functional for basic tasks, migrating to the TNZ platform is an immediate, low-effort upgrade that unlocks cost savings and strategic capability.

Email-to-SMS

Continue using Email-to-SMS with zero disruption. Simply update the destination address in your application or mail client to gain instant access to our modern platform.

Switch to @sms.tnz.co.nz →

SMS API

Our REST API is engineered for a near-zero-effort migration. Update the API endpoint URL and authentication keys in your application.

Switch to https://flexiapi.tnz.co.nz/api/v2.04/flexi/sms →

The Benefit of Switching

The moment you switch, you move beyond the limitations of a basic SMS gateway and gain the full power of a modern CPaaS platform:

  • Immediate Cost Savings: Eliminate the high telco premiums and move to a simple, flat, transparent model billed in NZD.
  • Full Delivery Reporting: You move from basic "message submitted" receipts to full, network-level delivery reporting that confirms your message actually reached the handset.
  • True Multi-Channel Access: Your new Dashboard and API connection isn't just for SMS. It gives you immediate, built-in access to Voice (Text-to-Speech), Email, Fax, WhatsApp and more.
  • Automated Fallback: Protect your most critical alerts. If an SMS fails, our Workflows can automatically trigger a Voice call or Email, a feature impossible on an SMS-only gateway.
  • Superior Branding & Reliability: Gain access to high-trust, registered Short Codes for professional A2P messaging.
  • Reselling & Cost-Allocation: Track who sent what with ease, allocating costs to business units or clients.
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Key Features To Consider

One Platform

Control your SMS, Email, Voice, Fax, WhatsApp, and Webhooks through a single, cohesive platform.

Built-in Fallback Automation

Use our Workflows to automatically trigger a secondary channel (e.g. fallback from SMS to an Email) if the primary message fails, all without writing complex code or manual work.

Global Reach & Local Expertise

Leverage delivery expertise for NZ and AU while retaining the ability to send messages globally to over 130 countries via one platform.

Local Data Residency & Security

Use NZ and AU-hosted servers for message traffic and contact data, ensuring adherence to local privacy and compliance regulations.

Transparent, Transactional Pricing

Scale without fear of unpredictable bills. Our model is based on honest, usage-based fees, eliminating hidden costs, setup charges, and expensive paid support tiers.

Expert Local Support

Real-time support, advice, and assistance from our dedicated team based in New Zealand and Australia, included free with your subscription.

Future-Proofing Your Growth

Scale Channels, Not Complexity, with Fair Pricing

Your communication needs will grow and evolve. Don't be constrained by a platform that locks you into one channel or limits you by price plan.

Start with the channel you need today and effortlessly expand to others tomorrow. Because all channels are part of the TNZ Platform, the learning curve is flat, and the integration is already complete. This is all enabled by a fair, transactional billing model that scales directly with your usage, without penalty.

  • Start with SMS, Email, or Voice: Choose the channel that fits your immediate needs.
  • Expand Usage: Add channels like WhatsApp or Webhooks without re-integration.
  • Deep Integration: Native integration with a wide range of apps means TNZ moves with you as you adopt tools.
  • Easy Management: One dashboard and one API for all channels simplifies operations and oversight.
  • Fair, Usage-Based Pricing: Pay only for what you use, with no hidden fees or penalties.
  • Cost-Allocation: Track who sent what with ease, allocating costs to business units or clients.
  • Local Expertise: Our NZ AU-based teams ensure the platform evolves with your regional business needs.
View Channels → View Apps → View API →
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Simple, Predictable Pricing

eTXT/multiTXT/GroupText

$100+ Set Up

  • Expensive per-SMS Price
  • Billed in volume bands
  • Limited to SMS-only
  • No reselling

TNZ

$20 per Month

  • Pay 10c per SMS Part
  • Simple, fixed SMS price
  • Multi-channel messaging
  • Fully resaleable with cost-allocation
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Interested? Start your free trial today!

Work with a messaging partner who understands your region and your goals.

20 credits over 14-days. No obligation. No credit card required.