Keyword Campaigns
SMS Short Codes are an excellent way to capture the interest of a mobile phone user!
Do you expect customers to memorize a full length mobile number?
A Short Code is a 3 or 4 digit number (e.g. 875) that is easy to remember amongst a flurry of advertising.
Keyword campaigns are cost effective & quickest way to start your SMS marketing campaigns.
Act now and grab those customers using a Short Code!
Ways to receive SMS/TXT messages:
Receive via Email
TNZ SMS will deliver any received messages to your email inbox including sender, message and time.
Receive via Web Portal
Login to our web portal & check your inbound SMS/TXT messages. You can also download them in CSV format.
Receive via Webhooks
We can deliver received SMS/TXT messages to your web server using HTTP/S POST, JSON, XML or SOAP data.
A speedy guide to the Shared Short Code service:
- Upon registering, you will be asked to select a 'Keyword' on our short code. All messages received by the Short Code must begin with your Keyword
- Sending a TXT to your Keyword will cost the mobile sender 20c. There is no charge to you for receiving messages into the Short Code
- When a TXT is received into your chosen Keyword, we can optionally configure an automatic reply, eg "Thank you for entering! Prizes will be drawn next week."
- Each time a text message is received to your Keyword, the message can be optionally emailed to your email address, or transmitted to you via an API/Webhook (HTTP/S POST, JSON, XML or SOAP)
- All received messages are logged inside our Web Dashboard for viewing in real-time
- Our Short Codes work with all the major mobile operators in New Zealand, including Vodafone, 2Degrees, Spark and other mobile partners
Example Scenarios using a Shared Short Code
Example 1: Entering a Prize Draw
Hosting a competition? Have users text in to enter the draw
Hosting a competition? Have users text in to enter the draw
| You advertise in a national magazine and run an advertisement to win computer equipment: "Text COMPUTER then your name to 875 to be in to win!" Your keyword is "computer" on short code "875" |
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| A reader sees your advertisement and sends a TXT to 875 from their mobile: "Computer Mary Jones" This costs the mobile phone 20c inc GST but is free for you to receive |
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| Your automated reply message is sent back to the customer: "Thank you entering! Prizes will be drawn on the 31st October" This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive |
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| At the end of the campaign, you receive an Excel spreadsheet containing all the entries and select a winner! |
Example 2: Entering a Prize Draw using a unique entry code
Entrants enter into a competition using their unique barcode or token
Entrants enter into a competition using their unique barcode or token
| You produce chocolate bars and want customers to enter a prize draw. You attach a unique code to the inside of each chocolate bar sold. "Text your unique code to 875 to be in to win!" Your keyword is "ABZ" on short code "875" |
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| A customer purchases a chocolate bar and texts in the unique code to 875 from their mobile: "AZB1982" This costs the mobile phone 20c inc GST but is free for you to receive |
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| Your automated reply message is sent back to the customer: "Thank you entering! Prizes will be drawn on the 31st October" This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive |
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| At the end of the campaign, you receive an Excel spreadsheet containing all the entries and select a winner! |
Example 3: Asking a Question (Text 4 Info)
A user texts in to ask a question at a conference, or request assistance
A user texts in to ask a question at a conference, or request assistance
| You run a University or Tertiary Education Institute and want students to be able to text in to learn more information about your offering, so you run a radio ad campaign: "Text UNI to 875" Your keyword is "uni" on short code "875" |
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| A listener hears your advertisement and sends a TXT to 875 from their mobile: "UNI" This part costs the mobile phone 20c inc GST but is free for you to receive |
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| Your automated reply message is sent back to the listener: "Great! Enrolments for our Semester One course start soon. You can find more information here: http://yoursite.ac.nz/learn/information" This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive |
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| An email is sent to the campaign organiser, who can arrange for a follow up with the student via telephone. At the end of the campaign, an Excel spreadsheet containing all the texts and potential student's mobile numbers is available, allowing for further texts or correspondence to be sent to potential students. |
Example 4: Registering for a Service
A user texts in to sign up or request a call back
A user texts in to sign up or request a call back
| You run a local Taxi business and install a poster in a local restaurant: "Text PICKUP then your pickup address to 875" Your keyword is "pickup" on short code "875" |
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| A potential customer sees your poster and sends a TXT to 875 from their mobile: "Pickup from 12 Bond Street, Auckland" This part costs the mobile phone 20c inc GST but is free for you to receive |
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| Your automated reply message is sent back to the customer: "Thank you for booking a taxi. Your driver is on the way!" This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive |
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| A notification is sent to your Customer Care team via Email or HTTP POST, who can order the Taxi or follow up with the customer if there are any issues. |
Hosted Service
Use the dashboard to view received messages and edit auto-responses
NZ-wide Support
Our short codes work with all New Zealand operators and mobile networks
Reporting
Reports include the sender's mobile number, date/time and full message received
Email Notifications
Receive a notification for each message (contains the sender's mobile number and full message received)
Competitive Pricing
Use a shared short code to share costs! See Dedicated & Free-to-Text Short Codes for alternatives
API Integrations
Deliver data via API with potential to customise auto-replies (eg webhook response indicates the reply to use)
PRICING
| Initial Set Up Costs | $200.00 |
| Monthly Service Costs | First Month: $100.00 Following Months: $60.00 |
| Messaging Costs | $0.00 per SMS Received $0.10 per Automated Reply SMS to NZ Mobiles |
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