Keyword Campaigns | TNZ Group

Turbocharge Your Marketing

Imagine a customer struggling to remember your advert's telephone number amongst other hustle and bustle.

Short codes are 3 or 4 digit mobile numbers, making it far easier - and more likely - for your customers to get in touch.

They’re a great way to manage inbound messages for competitions, queries, or feedback - and they don't have to be expensive.

GET STARTED

A cost-effective way to make contact

Simplify inbound messaging for marketing campaigns
Competitions, customer feedback – if you're asking customers to get in touch, an SMS Keyword makes it simple. Customers text your keyword to 875 and you'll receive a notification. Easy!

Ways to receive messages:

Email Notifications

Receive a notification via email (including the sender's mobile and message).

Dashboard Export

View and export received messages in real-time using our online portal.

API to CRM

An API Webhook pings your CRM/CMS software whenever a text is received.

Cost-effective customer contact
Using the standard service, mobiles are charged 20c per message to send to a short code - there's no per-text cost for your business to receive these texts. This makes an SMS Keyword a cost-effective way to manage your messaging and capture interest.

The service is compatible with all major mobile providers in New Zealand.

Simple instructions for promotional materials
An SMS Keyword makes it simple for customers to get in touch - it's memorable and convenient to use -

"Text KEYWORD to 875"

Getting started
Upon registering, you will select your chosen 'Keyword' on a short code. All messages received by the Short Code must begin with your Keyword.

You can optionally configure an automatic reply, so customers know their message has reached you. Eg "Thank you for entering! Prizes will be drawn next week."

Send a demo

See our SMS Keyword in action!

Send "Demo" to 875

SMS Keyword Use Cases

Prize Draw Promotions (TXT2WIN)
Running a prize draw? Use an SMS Keyword and make it as easy as possible for customers to enter.

You run a prize draw in a magazine to win a trip to Queenstown:

Text TRIP then your name to 875 to be in to win!

Your keyword is "trip" on short code "875"

▼

A reader sends a TXT to 875 from their mobile:

Trip Mary Jones

This costs the mobile phone 20c inc GST but is free for you to receive

▼

An automated reply text is sent back to the mobile:

Thanks for entering! Prizes will be drawn on the 31st October

This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive

▼

At the end of the campaign, you receive an Excel spreadsheet containing all the entries and select a winner!

You can use this list of names and mobiles for further remarketing.

Prize Draw with Unique Codes (TXT2WIN)
Add scratch-codes to your prize draw - mobiles text in their unique code

You produce chocolate bars and want to encourage customers to purchase your chocolate.

You attach a unique code to the inside of each chocolate bar sold, then advertise:

Text your unique code to 875 to be in to win $10,000 of prizes!

▼

A customer purchases a chocolate bar and texts the unique code to 875 from their mobile:

AZB1982

This costs the mobile phone 20c inc GST but is free for you to receive

▼

An automated reply message is sent back to the mobile:

Thanks for entering! Prizes will be drawn on the 31st October

This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive

▼

At the end of the campaign, you receive an Excel spreadsheet containing all the entries and select a winner!

You can use this list of names and mobiles for further remarketing.

Registrations & Info Requests (TXT4INFO)
A user texts in to sign up or request a call back

You're a local real estate agent and install signs around your suburb:

Text SELL to 875 for a free appraisal

Your keyword is "sell" on short code "875"

▼

A potential customer sends a TXT to 875 from their mobile:

Sell

This part costs the mobile phone 20c inc GST but is free for you to receive

▼

Your automated reply message is sent back to the mobile:

Great! We can't wait to discuss your home! One of our friendly agents will call you in the next 48 hours. Learn more here: www.myagency.com/info

This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive

▼

A notification containing the person's mobile number is sent to you via email.

PRICING

Standard Code Keyword

The mobile pays to text your Keyword

$100

/per Month
then $60/per Month

$200 Set Up

First Month: $100.00, Following Months: $60.00 per month

Includes 1 x Keyword on a Standard Short Code

10c/SMS per Automated Reply SMS to NZ Mobiles

0c/SMS received

* Pricing is in New Zealand Dollars excluding GST

Need a lot of SMS Keywords? Grab a Dedicated Short Code with unlimited keyword support for just one small monthly fee!

Hosted Service

Use the dashboard to view received messages and edit auto-responses

NZ-wide Support

Our short codes work with all New Zealand operators and mobile networks

Reporting

Reports include the sender's mobile number, date/time and full message received

Email Notifications

Receive a notification for each message (contains the sender's mobile number and full message received)

Competitive Pricing

See Dedicated & Free-to-Text Short Codes for your own short code with unlimited keywords

API Integrations

Deliver data via API with potential to customise auto-replies (eg webhook response indicates the reply to use)

Make it easy for customers to connect with your business

Turbocharge Your Marketing

A cost-effective way to make contact

Simplify inbound messaging for marketing campaigns

Email Notifications

Dashboard Export

API to CRM

Cost-effective customer contact

Simple instructions for promotional materials

Getting started

Send a demo

SMS Keyword Use Cases

PRICING

Standard Code Keyword

The mobile pays to text your Keyword